RUMI BEAUTÉ: BEHIND THE REBRAND
If you've visited rumi beauté lately, you might have noticed a little change. Today, we're sharing the creative direction behind our sister brand's rebrand. Welcome to the new rumi beauté: neutral, elevated, and cozy!
RUMI'S NEW LOOK
As our lifestyle brand, we want Rumi products to reach girlies from all different walks of life, and we felt the branding needed to reflect that. While our old look was girly and playful, we wanted to lean into something more mature and grown-up, aligning with our mission of embracing the beauty of growing up together.
That doesn't mean we're leaving behind the cute, girly energy you love. Instead, the new Rumi look features a natural, neutral color palette (think warm browns and creamy beige) paired with an elevated yet cutesy look for our mascots and designs.
READY TO MEET THE NEW RUMI?
We're so proud of this new chapter, and we can't wait for you to experience it! From our cozy brown packaging to our new mascot designs, everything we do is designed to make your everyday routine feel warm, beautiful, and completely at ease.