RUMI BEAUTÉ: MEET OUR SISTER BRAND
If you've been following along with élan beauté, you already know we love building community with heart! We're excited to finally reintroduce you to our sister brand, rumi beauté, with a whole new look.
ABOUT RUMI
Rumi is a lifestyle brand born from the same creative, inclusive spirit as élan, and we wanted to expand that magic into products everyone can enjoy! Made for all the girlies who never outgrew their love for cute things, rumi is all about everyday lifestyle essentials that are fun, accessible, and innovative.
MEET RURU & MIMI
The real stars of the team are our mascots, Ruru and Mimi! Ruru (our sweet pup) and Mimi (our tiny bunny) are real-life members of the élan team, and they bring the kind of joy and softness we want every customer to feel when they interact with our brand!
They remind us to keep things light, playful, and full of heart, because beauty should feel good. Just like seeing them makes us smile, we hope every product, post, and package from rumi gives you that same feeling: effortless happiness, a little sparkle, and a whole lot of cute!
OUR MISSION
We're here to build a warm, welcoming community around cute, thoughtful products that bring back a bit of childhood magic. This space is about connection, self-expression, and rediscovering that carefree spirit while also celebrating the beauty of growing up together.
OUR PROMISE TO YOU
- Quality: We believe in making high-quality items that are affordable, without ever cutting corners on craftsmanship.
- Creativity: Every product is thoughtfully designed to spark joy and celebrate individuality, while staying true to who we are.
- Uniqueness: We're redefining the lifestyle space with playful, proudly girly designs that make you feel confident, creative, and completely yourself.
We hope you're enjoying rumi's new look as much as we are, and thank you for welcoming ruru & mimi into your world. We can't wait to share what's next!