OCTOBER: THE PERFECT TIME TO PROMOTE HOLIDAY APPOINTMENTS

Get ahead of the holiday rush and start filling your books before the busiest season begins

The holidays might still feel a few weeks away, but October is the perfect time for lash artists to start promoting November and December appointments.

Between Thanksgiving, holiday parties, family photos, vacations, and New Year’s Eve, clients want their lashes looking fresh. Promoting your availability early can help you fill your books, stay organized, and avoid the last-minute scheduling rush. 🫧

Encourage Clients to Book Ahead

Your clients might not be thinking about their holiday lashes yet, so give them a reminder!

Holiday appointments are officially open! ✨ Spots tend to fill up quickly, so book your holiday fills and full sets early to make sure your lashes are ready for every celebration. 💕

Start mentioning holiday appointments during October fills and encourage regular clients to pre-book their next few visits. You can also share reminders through Instagram Stories, TikTok, or your booking page to let clients know your holiday schedule is open.

A simple “holiday appointments are filling up!” can create urgency without feeling too pushy.

Plan Around Important Dates 📅

Think about the dates your clients are most likely to want fresh lashes, including Thanksgiving, Christmas, and New Year’s Eve.

Encourage clients to schedule their full sets or fills around their holiday plans. Pre-booking gives them a better chance of getting their preferred appointment time while helping you see what your schedule will look like before the rush begins.

Share Your Holiday Availability

October is also the time to decide what your holiday schedule will look like.

If you’re taking time off, extending your hours, or changing your availability, let clients know early. Share your schedule on social media and your booking page so clients have plenty of time to plan.

Clear communication can help prevent those last-minute “Do you have anything available before Christmas?” messages. 🎀

Create Excitement Around Holiday Lashes

@tashmetic_beauty uses our gold tinsel lashes to create a Christmas tree look for the holidays

@baddielashes_lv incorporates our red lashes into a candy cane-inspired set

@thebeautylairbykarla uses our NUE shade-matching color lashes in butterscotch to create NYE-inspired lashes

You don’t need to offer a discount to encourage clients to book early.

Start sharing holiday lash inspiration, colored lash sets, festive details, or appointment countdowns. Showing clients ideas for their next set can get them excited to secure their spot before your schedule fills.

Get Ahead of the Holiday Rush ✨

The holiday season can be one of the busiest times of the year for lash artists. Starting in October gives you and your clients more time to plan.

Open your holiday books, start sharing reminders, and encourage your regulars to book early. A little preparation now can make the holiday rush much easier later. 💗