HOW TO RECOMMEND A LASH STYLE TO YOUR CLIENT

Help your clients find a lash look that complements their features, lifestyle, and personal style 🎀✨

Finding the perfect lash style isn’t always as simple as choosing an inspiration photo. Every client has different natural lashes, eye shapes, preferences, and routines, so their lash set should be customized to them.

A good consultation can help you understand what your client wants while allowing you to recommend a style that works best for their features. Here’s what to consider. 🫧

Start With Their Desired Look

First, ask your client how they want their lashes to look. Do they prefer soft and natural, wispy and textured, or full and dramatic?

Inspiration photos are a great starting point, but remind clients that the same lash set can look different on every person. Instead of copying a photo exactly, focus on recreating the overall vibe in a way that complements them.

Consider Their Eye Shape 👀

Eye shape can help determine which lash map will create the most flattering effect.

An open-eye or doll-eye map places longer lengths toward the center to create a more open appearance. A cat-eye map adds length toward the outer corners for an elongated look.

These aren’t strict rules! Use your knowledge as a lash artist to adjust each map to your client’s individual features.

Check Their Natural Lashes

Before choosing lengths, curls, or density, take a look at your client’s natural lashes.

Consider their length, density, direction, and overall condition. If the look they want isn’t suitable for their natural lashes, explain how you can modify it while still achieving a similar result.

Keeping the natural lashes healthy should always come before perfectly recreating an inspiration photo. 💗

Consider Their Lifestyle

Your client’s lifestyle can play a role in both the style you recommend and how their lashes hold up over time.

Ask about their everyday routine and activities. Clients who exercise frequently, run, swim, or are regularly exposed to sweat and moisture may have different maintenance needs. Certain medications can also affect the strength and condition of natural lashes, so it’s important to consider the overall health of their lashes when choosing a set.

Lifestyle also includes personal style! Someone who wears minimal makeup may prefer a softer, more natural set, while someone who loves full glam may want extra density, texture, or dramatic spikes.

This is a great time to discuss aftercare, maintenance, and how often they’re willing to come in for fills so you can recommend a lash style that fits naturally into their routine. 🫧

Customize the Final Look ✨

The best lash sets are customized, not copied.

Combine your client’s inspiration with their eye shape, natural lashes, lifestyle, and personal style. Small adjustments to the curl, length, density, or lash map can completely change the final result.

A thoughtful consultation not only helps you create a set your client loves, it also builds trust in your expertise as their lash artist. 🎀